Pay-Per-Click advertising Management - what every Dorset business needs to know

About Pay-per-click (PPC) advertising

Pay-per-click advertising is the art of sponsoring key phrases or words, so that when your next potential customer is looking for what you do, using a search engine, your advert is displayed. The beauty of this type of Web marketing is that you invest your budget in advertising only to those looking right now for what you do. What is more, you pay for results only - costs are incurred only when a potential customer clicks on your advertisement and actually lands on your Web page.

All of the major search engines display advertisements - or sponsored links - alongside (and often above) 'natural' search results. This is how search engines earn revenue.

Why PPC should matter to you

• 'Natural' search engine results (those for which you do not pay) may be more desirable than paid search results, but are increasingly difficult to achieve.
  Unlike 'natural' results, PPC can get you found immediately. This makes it an ideal way to launch a new site or take advantage of an opportunity.
• A well-managed campaign can generate impressive returns, in terms of sales and sales enquiries, and can cost much less than traditional marketing methods.
• Used correctly, PPC has the potential to generate new enquiries and sales, faster and more cost-effectively than any other type of marketing today.

The problem with PPC marketing - are you wasting £100s or even £1,000s per month?

Many businesses waste a fortune on their PPC campaigns. The PPC tools provided by the leading players, like Google, MSN and Yahoo, are simple to use at a surface level - but professionals know that the secret of success is knowing how to use the sophisticated tools buried in the system and proven strategies and techniques which can make a huge difference to the costs and success of PPC campaigns.

What the professionals do

PPC professionals use many specialist third-party tools and proven strategies, to spot and exploit opportunities, while saving a huge amount of time into the bargain. Most small businesses can save hundreds of pounds, monthly, by simply having a professional evaluate their PPC campaigns. Intergage can set up your campaigns for you, evaluate, analyse and improve your existing campaigns and even manage your PPC marketing for you, if required.

When you become an Intergage customer, you will benefit from FREE training and support in search engine marketing and PPC marketing. You may also choose to have the Intergage team set up, manage and report on your campaigns for you.

What to do next

Intergage's specialists regularly lecture on the subject of paid search (PPC) - for Business Link Wessex.

If you are a Dorset business and are serious about generating business via the Web, you should contact Intergage for a FREE initial consultation at our Poole office, by completing the form below today. Find out what one of the leading Web-design companies in Dorset can do to help you to succeed with PPC marketing...

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The Next Stage in Service

As Intergage has grown and its customers have learned the value of investing in Web Marketing, many of these customers have expressed an interest in having the experts at Intergage work for them on a contract basis. These customers want an outsourced solution for marketing their Web site(s). The I-team was launched as a new, top-end service available to Intergage and non-Intergage customers to fulfil this need.

Today the I-team want to work with a maximum of 8-10 customers at any given time - those that are truly committed to Web Marketing and want a minimum of 4-5 days work done every month by the most experienced people in the Intergage team. The I-team charge a little more than the Intergage Customer Service team would, but a customer is getting the benefit of working with people with a minimum of a decade of Web Marketing expertise.

Follow the link to the I-team if you want your pay per click management taken care of.