Why ongoing Web site management is essential

The ongoing management of your Web site is essential to its continued success. Stop updating and amending your Web site - and your sales enquiries start to drop off like slowly turning off a tap. Results will continue to deteriorate, the longer a Web site is neglected.

Users despise out-of-date content; if your site is obviously out of date, it takes a visitor only 1/10 of a calorie and 1/10 of a second to hit the back button.

It's not just people who lose interest in out-of-date Web sites. Search engines, like Google, will rank sites higher, if they are frequently updated. If you need proof of this, simply type the name of your favourite football team into Google, followed by the phrase 'match report'. Of the millions of Web pages which Google finds, it usually displays results which are most recent, as well as relevant to your search.

Why most business people can't update their Web site themselves

Busy executives, managers and entrepreneurs simply do not have the time to learn to use the latest Web-design tools. Designing Web sites which work effectively is a full-time, multidisciplinary job - usually involving technical, design and copywriting skills, among others. Staying up to date with standards, technology, search engines and trends is, in itself, a full-time occupation. Most astute business people quickly work out that it is quicker and more cost-effective to pay a specialist than to embark on a second career as a Web designer!

So, what's changed?

Technology does exist which enables ordinary business people to maintain, manage and market their Web sites.

Fill in the contact form below and Intergage can show you this technology

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