Intergage - A better Web-design solution for Dorset businesses 

What you really need to know (but nobody tells you) before you invest in a Web site

As you sit at your computer reading this Web page, you may find it extraordinary that a Web site vendor, like Intergage, will tell you that most business Web sites simply don't perform satisfactorily for their owners.

It's true. In any room full of business people today, only a handful will be happy with their Web site's performance. Why?

Five reasons why most Web site owners are unhappy

1. Poor return-on-investment. A Web site needs to pay for itself, like any other business investment. Too many sites are built without a clear purpose. Without well-structured goals and objectives, you couldn't succeed in business (or anything else, for that matter), as you wouldn't know what success was. Most small businesses' Web sites are built without clear goals and without identifying a clear return-on-investment (ROI).
2. Just 'having a Web site' isn't enough. Web sites need to be managed, marketed and updated, if they are to maintain the interest of their audience and the search engines. A Web site quickly becomes out of date. If updating relies on expensive (and only half-interested) third parties, it becomes painful, frustrating, costly and slow. In short, it stops happening. If you stop updating your site, the clock starts ticking - how long until your Web site becomes outdated, dull, irrelevant and useless - and your search engine results nosedive?
3. Marketing Web sites is complex. Understanding how best to be found by search engines and how to market your business effectively is time-consuming, as is knowing how to use pay-per-click advertising and affiliate and linking strategies. Designing pages and knowing precisely how to track and monitor results - these can also be rather tricky. Most business owners don't have the time to learn about (or stay on top of) this crucial element of the Web site success formula.
4. Lack of support. Having taken delivery of a Web site, most Web site owners are simply left to fend for themselves - cast adrift on the World Wide Web, with no guide, no map, no compass and no course.
5. Why do these problems exist? The problem lies with the nature of Web designers. Typically, these are small businesses operating in a hand-to-mouth fashion, rapidly completing one project and moving swiftly on to the next, in order to pay bills. They simply do not have time to provide the after-sales service which their customers need. As the industry matured, so it became apparent that a different type of service was required.

What does Intergage do differently?

Intergage provides a complete solution: from initial free consultation, to determine your Web site goals and objectives, through to outstanding after-sales service with a unique, ongoing customer training and education programme. Along the way, Intergage provides easy-to-use technology and relaxed, informal training to its customers, so that they learn what to do (and how to do it), in order to achieve their Web site goals.

Every Intergage customer is empowered to achieve his/her goals, with Intergage acting as a guide - always on hand for friendly, sensible advice.

When you become an Intergage customer, you have a partner for life - a Web-design business which recognises that it has to help you to achieve your goals, in order to retain you as a customer.

The bottom line

Intergage customers see their Web sites as investments, while Intergage sees its job as helping its customers to achieve a return on this investment.

Find out more about the Intergage journey, fill in the contact form below and Intergage will contact you at a time convenient to you. 

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